Corporate communication solutions that actually reach your employees

Your latest safety update sits in employee inboxes alongside promotional emails and meeting invites. The quarterly strategy announcement gets lost between password reset notifications and lunch menu updates. Meanwhile, the policy change that affects daily operations remains buried three pages deep in the company intranet.

Corporate communication faces a fundamental challenge: getting critical information to actually influence employee behavior. Recent research reveals that employees waste over three hours per week dealing with duplicative, irrelevant, or inconsistent information. This burden creates a significant gap between sending information and employees acting on it, costing businesses through missed deadlines, safety incidents, and misaligned team efforts.

Effective corporate communication solutions bridge this gap by delivering targeted information through channels employees actually notice and engage with during their workday.

Quickly jump to your desired section:

• What are corporate communication solutions
• Types of corporate communication solutions
• Digital signage as the overlooked communication channel for corporations
• Joan brings workplace communication together
• Frequently asked questions about corporate communication solutions

What is an employee engagement app?

Corporate communication solutions are digital platforms and systems designed to deliver targeted information to employees across an organization. These tools move beyond traditional email blasts to create strategic touchpoints that reach teams through multiple channels including mobile apps, digital displays, intranet portals, and integrated workplace platforms.

Internal vs external corporate communication solutions

Corporate communication splits into two distinct categories with different objectives.

1. Internal corporate communication solutions

Focus on employee-facing information including policy updates, safety protocols, operational changes, company news, and team coordination. These systems prioritize secure delivery, compliance tracking, and integration with existing workplace tools that employees use daily.

2. External corporate communication solutions

Target customers, partners, media, and the general public through marketing campaigns, public relations, and customer service channels. These platforms emphasize brand consistency, lead generation, and public-facing content management.

Types of corporate communication solutions

Corporate communication tools fall into distinct categories, each solving different workplace challenges.

Digital messaging platforms

Platforms like Slack and Microsoft Teams provide real-time chat functionality with file sharing and video conferencing capabilities. These tools excel at immediate coordination and quick updates but can create information overload when used for company-wide announcements or policy communications.

Corporate intranets and portals

Solutions including SharePoint and Confluence offer centralized repositories for company information, policies, and resources. These platforms work well for reference materials and detailed documentation but struggle with time-sensitive communications that require immediate employee attention.

Email automation and newsletter platforms

Solutions like Mailchimp for internal use or Constant Contact manage mass email distributions, automated announcements, and newsletter campaigns. These platforms provide analytics on open rates and click-through data but contribute to inbox overload and compete with other email for employee attention.

Digital signage and displays

These systems place screens in strategic workplace locations to share information where employees naturally look during their workday. Unlike other channels that compete for attention in crowded digital spaces, workplace displays capture attention through visual impact and strategic placement in high-traffic areas.

Joan Workplace digital signage uses a content management system that allows you to display any message on any screen immediately, making it simple to update information across all locations without technical expertise.

All-in-one workplace platforms

These solutions combine communication features with operational tools. For example Joan Workplace combines desk booking, meeting room booking, visitor management, parking and asset reservation, and digital signage into a unified system. This replaces multiple tools with one simple system.

Digital signage as the overlooked communication channel for corporations

Digital signage represents a significant opportunity for corporate communications that many organizations underestimate. While emails get buried and app notifications get dismissed, strategically placed screens capture employee attention during natural transition moments throughout the workday.

• Get immediate attention for emergencies. Weather alerts, security updates, and evacuation procedures require immediate visibility that email cannot provide. Override functions allow critical messages to display instantly across all screens regardless of scheduled content.
• Reinforce policies where employees see them. Visual reminders displayed consistently in break rooms, elevator lobbies, and department entrances help employees retain important information while reducing the burden on managers to repeatedly explain new procedures.
• Build culture through visible recognition. Team achievements, sales milestones, and employee spotlights create positive workplace culture when shared through prominent displays. Public recognition builds morale while demonstrating organizational values in action.
• Reduce administrative interruptions. Meeting room availability, cafeteria menus, parking updates, and facility maintenance schedules displayed on screens help employees plan their daily activities without asking administrative staff for basic information.

Joan brings workplace communication together

With Joan Workplace you get one login, one vendor relationship, and one platform that scales from digital signage to complete workplace management including room booking, visitor management, and parking coordination. While Joan CSM works on any device, our portfolio also features award-winning e-paper displays.

Contact our workplace specialists to discover how integrated digital signage transforms both your messaging strategy and daily operations.